1. We promise you
We will only use your information to improve your experience.
2. We protect you
We will protect your data as if it were our own.
We are clear
We speak easy and understandable language. No detours or surprises.
4. No Spam
You will decide what information you want to receive.
5. In Summary
We will keep your data only as long as you are a customer, then we will delete it whenever we can.
At AGUILAR, we are 100% committed to protecting your privacy and security. That is why we have implemented the following privacy policy in this regard.
The data controller is CRIANZA Y RESERVAS, S.L.
Policy Index
– How we use your information
– How we share your information
– Marketing messages
– Your information
– Maintenance of your information
– Your rights
– Privacy policy changes
– Cookies
– Our Contact Us
How we use your information
We use your information in different ways – what we do depends on what information we collect and why we collect it. The charts below describe this in detail, showing what we do and why we do it.
Your Personal Data, such as your name, date of birth, gender, address, email address, social media handle, username and phone number.
| What we do | Why we do it | Why we have the obligation to do it (the legal issues) |
| Identifying yourself when you visit our web site or contact us | Verifying your identity helps us keep your information safe from fraudsters. | We are legally required to do so and it is also important to us. |
| Sending you your purchases | It’s a bit difficult to send you your order if we don’t use your name and contact information! | It is an important part of our contractual commitment to you |
| Send you updates on your account and our services, such as updates to our Terms and Conditions and order confirmations | Keep you informed of any changes to AGUILAR services. | We are legally obliged to do so, it is an important part of our contractual commitment to you and it is also important for us to keep you informed. |
| To send you updates about your orders by SMS, email, etc. | To let you know when your order is scheduled to arrive. | It is an important part of our contractual commitment to you |
| Manage your participation in promotions, offers or discount programs in which you choose to participate. | Ensure that you receive all discounts or offers relevant to you at any given time, e.g., student discounts | We will treat this as an important contractual commitment to you if you decide to participate. |
| Direct you to the right part of our website | Get you to the products you want faster | It is important to us that you have the best shopping experience at AGUILAR. |
| Send you information about our products and services | We want to keep you informed and help you get the most out of our products and services (you can find more information in the Marketing Messages section below). | You decide what communications you want us to send you and about what issues, but it is also important to us to inform you of the best products and services we can offer you. |
Your payment information
This means the payment method you have chosen, i.e. your card details (don’t worry, we don’t store the security code).
| What we do | Why we do it | Why we have the obligation to do it (the legal issues) |
| Receiving payments and making refunds | After all, we don’t give our items away for free! | It is important to us and it is an important part of our contractual commitment to you. |
| Keep a record of all the financial transactions we make with you. | We need to know what you have paid (and we have to tell the IRS how much income we earn too!) | We are legally required to do this |
Your contact history with us
What you have told us – for example, by email, by chat, on social media or in a private message.
| What we do | Why we do it | Why we have the obligation to do it (the legal issues) |
| Providing customer service and support | After all, you expect the best service from us! | It is an important part of our service and also part of our contractual commitment to you. |
| To improve the services and support we provide you with | So that you get the best possible customer service. | It is important to us to train our staff |
History of purchases, searches and saved items
What you have previously purchased, what you have searched for, what you have saved or added to a board for another time and when you have asked us to tell you that something is back in stock.
| What we do | Why we do it | Why we have the obligation to do it (the legal issues) |
| Help you keep track of items you like, send you updates when they become available again and make it possible for you to share them, your way | Help you get the products you like faster so you can get the most out of our products and your account. | It’s your choice whether you want to use these services, but we’d love for you to share all of our good stuff |
| Handle returns in accordance with our Terms and Conditions and provide customer service and support. | Because you expect the best service from us and, after all, we can’t issue a refund if we don’t know what you’ve bought! | It’s an important part of our contractual commitment to you |
| Analyze what you’ve bought, searched for or returned, which helps us figure out what you like. For the Style Guide, once we’ve shown you the results of your search, we keep the photo for a month and keep it separate from anything else that identifies you. | To make sure we’re giving you what you want, providing the best service we can, and staying ahead of the competition. | It’s important for us to know your preferences. |
| We match your purchases to links from external Affiliates who may have introduced you to AGUILAR or promoted a particular product when you visited their websites. We share relevant purchase history with them, so they know when they have brought us business. | We have a number of “introducers” who direct new customers to our website or promote our products on their own websites. | It is important for us to generate new customers through a variety of different sources |
Information about your mobile or laptop and how you use our website
Information collected when you browse our website, including your IP address and device type, how you use our website (such as the pages you visit and the products you view) and, if you choose to share it with us, your location data.
| What we do | Why we do it | Why we have the obligation to do it (the legal issues) |
| Identifying you when you visit our website | If we can remember you, we can give you the best possible shopping experience. | It is important to us that you have the best shopping experience possible. |
| Improve our website and set default options for you (such as language and currency). | It is important to us, and it is much easier for you, if we know the language and currency you prefer, and it also helps us protect your information | It is important to us that you have the best shopping experience. |
| Send you information about our products and services | We like to keep you informed and help you find products. You can find more information in our Marketing Messages section below. | It is important for us to show you things that we think you will like and that can make your experience with AGUILAR better. |
| To show you aguilargrupo.com ads or while you browse the website | So you can see those of our latest products and offers that we think you’ll love. | It is important for us to show you things we think you will like. |
| Monitor visitors to our website and analyze their behavior | Protect our website and help improve our service. | This is important to us and, moreover, we are legally obliged to do so! |
Information from social networks or accounts you link to us
What we do if you link your social media or external accounts to us. We will keep a record of your social media management and other information that is made available to us based on your social media account settings.
| What we do | Why we do it | Why we have the obligation to do it (the legal issues) |
| We make it possible for you to link your social media account to our AGUILAR account, so you can log in simply and easily without having to create a specific account. | To make it easier for you to use AGUILAR and buy the items you want! | It is important to us that you have the best shopping experience. |
| Analysis to understand what you like, how you might share the items you like with your friends, and how you can influence others with your style. | It helps improve the recommendations we make and we may invite you to participate in surveys, rewards programs and other fashion-related activities. | It is important for us to know what you like to offer you the best shopping experience. |
| Offer product recommendations | So you can quickly spot things you like. | It is important for us to show you things we think you will like. |
If you post comments about AGUILAR, tag AGUILAR or post photos on our social networking pages
| What we do | Why we do it | Why we have the obligation to do it (the legal issues) |
| Why we have an obligation to do so (the legal issues!) | We may want to respond or react to you, especially if you are unhappy about something. | It is important for us to know what you think of us |
| We use public sources of information to help us investigate fraudulent activity. | Prevent and detect fraud against you or AGUILAR. | This is important to us to protect our service, to protect you and to stop fraud. |
Your answers to surveys, comments and competitions
| What we do | Why we do it | Why we have the obligation to do it (the legal issues) |
| Occasionally we ask for feedback about our products or how you think we are doing. Generally, responses are anonymized, but we may want to respond directly to you, for example, if you say you are dissatisfied with something. | We think it makes sense to ask you from time to time what you think of us and your purchases and we may use this information to improve our service. | You decide if you want to take part in it. |
| Manage the competitions in which you choose to participate and send the prizes to the winners. At the time of registration we will inform you about how we use your data. | If you win, we have to let you know! | If you participate, we will treat it as an important contractual commitment to you. |
Other identifiable information
| What we do | Why we do it | Why we have the obligation to do it (the legal issues) |
| The first time you shop with us we assign you a unique number (your customer ID). | This allows us to uniquely identify you | It is an important part of our contractual commitment to you |
| Proof of your identity | Sometimes we need to check your identity – for example, to confirm that it is you who have placed an order, or if you say you are of legal age. | This is an important part of our contractual commitment to you |
You are under no obligation to give us all of this personal information, but if you don’t, you may not be able to shop on the site and are unlikely to have an optimal customer experience. But it’s your decision – and we respect it.
We also anonymize and aggregate personal information (so that it does not allow you to be identified) and use it for purposes including testing our computer systems, research, data analysis, improving our website and developing new products and services.
Fraud prevention and detection
We use any of the above categories of information to identify, prevent and detect fraud against you or AGUILAR. Detecting and preventing fraud is an unfortunate, but absolutely essential part of our service and our contractual commitment to you. We are legally obligated to do so and it is very important to us.
We also use purchase history data to protect our service and adhere to the Terms of Service as part of our contractual commitment to you, and in this process we may make decisions regarding computer systems to protect AGUILAR and our service. Your rights in relation to this are detailed below.
Personalize your AGUILAR experience
We use the data we collect to help us provide you with the best service, offer you the best shopping experience and show you the latest and greatest products and services we think you’ll love.
We do not and will not sell any of your personal information to any third party – including your name, address, email address or credit card information. We want to earn and keep your trust, and we believe this is absolutely essential to achieving this.
However, we do share your information with the following categories of companies that provide services that are essential for us to provide our own services to you:
You may choose to use some of our additional services, in which case, depending on what you choose, we may share your information with the following categories of companies to provide you with the services you have requested:
If you would like to learn more about the outside companies with whom we may share personal data, or how to learn more about how they use your data, please contact us using the contact information below.
We may also provide aggregate and anonymized information and analytical data about our customers to third parties. Before doing so, we will ensure that such information will not allow us to identify you.
Marketing messages
If you have told us we can, we will send you marketing messages to keep you informed of what we are doing and to help you find our products and services.
How to stop receiving marketing messages from AGUILAR
You can control the marketing communications you receive from us in the Contact Preferences section of your AGUILAR account. You also have the following options:
Maintain your information
We will retain your information for as long as you remain a customer of AGUILAR and for as long as we are required to maintain it in order to comply with any legal requirements to which we are subject.
If you want to stop being a customer, you can contact our Customer Service team and request that we close your account. However, we are legally required to retain some of your personal information even after you have asked us to delete it. We will only retain what is absolutely necessary and only to ensure that we comply with our legal and regulatory obligations, resolve disputes, prevent fraud and abuse, or enforce our Terms and Conditions.
Your rights
You have the following rights:
And to exercise them:
You must submit a letter to the above address or send an email to bodega@aguilargrupo.com where you will specify which of these rights you request to be satisfied and, in turn, you must accompany it with a photocopy of your ID card or equivalent identification document. In case you act through a representative, legal or voluntary, you must also provide a document proving the representation and identification document of the same.
And you can also complain to the AEPD if you need to:
When you have not obtained satisfaction in the exercise of their rights or how to exercise them you can file a complaint with the Supervisory Authority. If you want to know more information about this right and how to exercise it, you can contact the AGPD:
http://www.aepd.es/ Tel. 901 100 099 and 91 266 35 17. C/Jorge Juan, 6 28001-Madrid
Changes to the privacy policy
We may change this page from time to time, to reflect how we are treating your data.
If we make important changes, we will make this clear on the AGUILAR website and other AGUILAR services, or by other means of contact such as email, so that you can review the changes before continuing to use AGUILAR.
